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AI video in action!

16 April 2023

We ran two video and photography marketing activations at the Premiere of Michael Bay’s new movie, Ambulance. We used AI video upstairs, you can see how we did the AI video below, and a copy of the actual AI output. (See our blog post entitled Step and Repeat photography for the other activation)

We can replace any background completely using AI but for this job we didn’t need to. Instead we added  the title treatment and branding, slow motion and simulated paparazzi flashes using our AI software. The process was extemely fast, it has to be when we only have an hour with the VIP’s and need to get them into the screens in time for the premiere. We made 64 videos including sharing them to the guests instantly to create a live social buzz online. Here’s us testing the AI video setup with actor Gary Reimer.

Because of the current situation in Ukraine we decided not to go with anything involving explosions, smoke, flashing red and blue lights etc out of respect. Instead guests were invited to experience how a star feels walking onto the red carpet and posing for the paparazzi. They absolutely loved what we produced as they didn’t know we would be adding dramatic slow motion and the flashgun effect. Here’s how the above example with Gary Reimer looked.

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