Club Wembley hosted guests at the Union Jack Classic, college American football at Wembley Stadium between Kansas and Arizona State, and we were in the hospitality area with a branded AI photo booth. Instead of a standard photo, every guest walked away with their own AI-generated American football trading card.
The brief
College football at Wembley is a big day out, and the hospitality guests wanted something that felt part of the game rather than a photo booth stuck in the corner.
AI trading cards were the perfect fit. Every fan knows the look of a player card, and seeing yourself on one, kitted out and stood in a stadium, is the kind of thing people can’t wait to show their mates.
Personalised AI trading cards
Guests entered their name, position and shirt number on the booth’s screen, then picked a shirt colour inspired by either Kansas or Arizona State. The AI did the rest, putting them in full kit with the stadium behind them, all finished in a branded Union Jack Classic card design.
Each card came out with the guest’s name along the bottom and their number at the top, so no two were the same. From the screen, guests could print their card, email it or text it straight to their phone.
Fast, accurate AI
AI booths are only as good as the connection they’re running on, and Wembley’s internet was rock solid all day. That meant cards were generated quickly with no hanging around, even when it got busy.
The accuracy is what really got people. Guests were blown away by how much the cards actually looked like them, which is what turns a fun gimmick into something people keep.
How it went
Pretty much the whole hospitality area had a go. Once a few people had their cards, everyone else wanted one too, and it became a proper talking point before kick-off.
It’s a great example of what AI booths can do at brand activations and sporting events. Guests get something personal and collectable that ties straight back to the event.
Planning a sports or hospitality event?
If you’re working on a match day, fan zone or hospitality event and want an AI photo booth, Glambot or one of our other booths there, get in touch and we’ll talk you through it.