The Venom: The Last Dance premiere at the British Film Institute (BFI) IMAX brought fans closer to the action with a unique and interactive activation. Full Frame Events partnered with Sony Pictures to create an innovative AI Photo Booth, allowing guests to step into the shoes of Tom Hardy by replacing his face in the movie poster. This groundbreaking experience offered fans a personalised keepsake while amplifying the buzz around the latest installment in the Venom franchise.
See the magic for yourself on our Instagram post here.
AI Photo Booth That Turns Fans Into Stars
Our AI Photo Booth was the star of the red carpet at the Venom: The Last Dance premiere. Attendees, including influencers and VIP guests, could see themselves take center stage as they swapped their faces with Tom Hardy’s in the official movie poster. This cutting-edge technology provided ultra-realistic results, giving each fan a moment of cinematic fame.
With professional-grade AI integration, the experience delivered high-quality, customised posters in seconds. Guests were amazed by the seamless transformation and couldn’t wait to share their personalised posters on social media. This innovative activation wasn’t just about photos—it was about creating unforgettable memories and deepening the connection between fans and the Venom franchise.
Looking for more AI-powered event experiences? Explore our other AI Background Removal work here.
Red Carpet Events Meet Next-Level Technology
Red carpet events demand something extraordinary, and Full Frame Events delivered with this unique activation. The Venom: The Last Dance premiere blended Hollywood glamour with cutting-edge technology, creating a standout experience for attendees.
Guests interacted with our AI Photo Booth, turning the traditional red carpet into a fully immersive experience. Instead of just snapping a selfie, fans got to leave with a professionally generated movie poster starring themselves. The premiere wasn’t just about watching the film; it was about feeling part of the story.
Influencer Events That Amplify Reach
Influencers attending the premiere took full advantage of the AI Photo Booth to create content that engaged their followers. By sharing their customised Venom posters online, they amplified the event’s visibility and created a viral moment. This type of influencer event seamlessly blends digital creativity with live engagement, making it ideal for today’s social media-driven world.
Tagging @VenomMovie and @SonyPicturesUK, influencers helped expand the premiere’s reach, sparking conversations among fans and boosting excitement for the film. Hashtags like #Venom and #VenomTheLastDance turned every post into part of the larger marketing strategy, ensuring the event resonated far beyond the IMAX red carpet.
Why Full Frame Events?
At Full Frame Events, we specialize in blending creativity and innovation to deliver unforgettable activations. Whether it’s an AI Photo Booth, red carpet event, or influencer-driven experience, we know how to create moments that connect brands with their audience.
Our work on the Venom: The Last Dance premiere showcased how technology can transform traditional events into something extraordinary. By giving fans a starring role, we made sure the premiere was memorable, shareable, and truly impactful.
Ready to bring cutting-edge activations to your next event? Contact Full Frame Events today to see how we can elevate your experience with creativity and technology.