PlayStation took its Player of the Match campaign to Budapest for the 2026 UEFA Champions League Final in May, and we joined them with our branded photo booth. Over two days, we covered a welcome party in the city and the hospitality tent at the final. It was also great to be back with PlayStation for the second year in a row.
The brief for the PlayStation photo booth
The idea was simple: make every guest feel like the Player of the Match. Each guest posed with the PlayStation Player of the Match trophy. We then branded every photo for the Budapest final and added the guest’s own name.
Of course, the booth also had to look the part. After all, these were hospitality guests at the biggest club game of the year. So the set-up and the pictures needed to feel as polished as the rest of the event.
A personalised PlayStation photo booth
We dressed the booth in PlayStation and Champions League branding. Next to it sat a Player of the Match backdrop and plinth. Guests picked up the trophy and struck a pose. After that, we added their name to the design. As a result, every picture looked like an official Player of the Match graphic from the final.
Every guest took home a branded print. On top of that, they got a digital copy to share straight away.
Two days, two venues
First, we set up at the welcome party in the city. Then, on matchday, we moved into the hospitality tent at the final. We also used the same branded set-up at both. That way, guests got the same PlayStation experience from the first night to the final whistle.
How it went
Guests printed and shared hundreds of images from the PlayStation photo booth over the two days. In fact, there was a steady queue for the trophy all weekend.
One of the highlights was former Germany and Real Madrid midfielder Sami Khedira stepping up for his own Player of the Match photo. It’s not every day a Champions League winner gets in your booth!
The result itself was tough for us, as a company full of Arsenal fans. Still, the event was a brilliant one to be part of. Thanks again to PlayStation for having us back.
Planning a sports sponsorship or hospitality event?
Are you working on a brand activation, a sponsorship or a hospitality event? If so, we can bring a branded photo booth, Glambot or one of our other booths. Just get in touch and we’ll talk you through it.