We took the new Augmented Reality system to Gatwick Airport to help launch British Airways excellent new direct flight to Costa Rica. Because the Airport is so busy there was no room for a conventional green screen and pro photographer with lighting. So we setup the System in a small area above the staircase. This system doesn’t need a green screen as the 3D camera detects the people and isolates them from the background automatically. This lets us show videos or still images with the guests in front and with an overlay of branding or effects. So we can produce photos like this without a green screen.
This is Luke in his hi-vis during setup the night before. This was in the usual lighting inside the terminal building, we couldn’t use any extra lighting as that would be a trip hazard to the busy concourse. It is actually quite amazing how well the 3D camera picks out the person. We get much higher quality results using a pro photographer with a wireless camera sending directly to a dedicated Green Screen Alienware system with a skilled operator. That’s to be expected when you are using the very best equipment, software and skilled staff. But for a fun snap produced quickly with no green screen it’s actually pretty good! Here is an example of one of the fun GIF’s we produced the next morning.
One thing we did learn is that the huge windows at Gatwick combined with the brightest sunrise we have ever seen are not ideal for the 3D camera! We really should have brought some of our led lighting to light the guests, but this was the first time this new system had been used. The guests loved the fact we could change videos in the background instantly. They could choose either a photo or to create a GIF, or both. We printed the photos instantly and the guests could also instantly share the videos, GIF’s and photos. We used our special iPad app for that, they could enter a mobile phone and receive the images instantly, or use email, facebook, instagram, or twitter. This was very popular as usual.
Here’s the Captain and crew of the inaugural flight having fun very early the next morning.
We love using new technologies to offer exciting and innovative activities. We learn something each time we do an event and we really enjoy helping people to have fun. At the same time there is a very serious side to what we do and we always work hard to represent the Brand professionally. We didn’t use this system to it’s full extent as guests can also use augmented reality 3D props such as Hats, glasses, foam hands, Trophies, anything you think of we can create. That makes it even more fun and it’s something we will be showing here on the Blog. You can see more about this system here.
Full pricing is also available on our pricing page. We don’t hide our pricing, we are proud to be sensible and prefer to be busy.