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Charli XCX: BRAT Roaming Booth & ID Card Printing

22 April 2024

Roaming Booth in Action @ Charli XCX Launch Party

When Charli XCX decided to celebrate the release of her new boiler room set and the launch of her upcoming album “BRAT,” her label chose Full Frame Events to create a truly unique celebration. Upon arrival at the exclusive launch party, each guest received a bespoke printed ID card, capturing their image which had been taken right at the door with our highly portable Roaming Booth. This innovative approach not only enhanced the entry experience but also set the tone for an unforgettable evening. The cards membership numbers allow the guests early access to future Charli XCX events.

Charli XCX Roaming Booth

Charli XCX Roaming Booth

Delivering Bespoke Event Experiences

At Full Frame Events, we specialise in crafting tailor-made experiences that resonate with guests on a personal level. For Charli XCX’s album launch, we focused on integrating technology seamlessly with the event’s aesthetic. Our Roaming Booth was not just a tool for capturing moments; it was part of the overall narrative, creating a dynamic flow and encouraging guest interaction from the start.

Our commitment to bespoke experiences was clear here. Whilst printing ID Cards in real time wasn’t a usual request, we were quickly able to mobilise and come up with a way that would make this achievable. We were able to integrate the branding of Charli XCX’s album onto the ID cards as well as using the colour way on our roaming booth to make sure we were fully on brand.

Enhancing Personalisation with Printed ID Cards and Roaming Booth

The Roaming Booth played a pivotal role in personalising guest experiences at the event. This compact, mobile photo booth moved among the crowd, offering a fun, engaging way to capture memories. Furthermore, the instant printing of ID cards provided a unique, tangible takeaway for guests, serving as both a party favor and a memorable keepsake.

Our approach to Printed ID Cards is to make every guest feel like a VIP. By using the Roaming Booth to capture images for these cards, we added an exclusive touch that set the event apart from typical album launches. These ID cards heightened the bespoke feel of the event.

Craft Your Next Event with Full Frame Events

Full Frame Events is at the forefront of merging innovation with customisation to craft memorable and engaging experiences. Whether it’s a product launch, a corporate gathering, or a private celebration, our use of cutting-edge technology like the Roaming Booth and bespoke elements such as Printed ID Cards ensures that every event stands out. Ready to make your next event unforgettable? Contact Full Frame Events today, and let’s create magic together.

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